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Every Page. A New Possibility.
Read. Imagine. Become. #R.I.B
Practical wisdom and proven strategies to help you navigate change, own your ‘why,’ and lead a life that lasts.
Dr. Laide R. Alexander
Author. Speaker. Transformation Leader.
Official conference swag
Wear the mindset. Live the message.
More than swag. It's a reminder of why you lead.
- My HomeLead with values.
- My WorkLead with strategy.
- My UniverseLead with purpose.
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Books & swag
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O Face Cap
$25.95$29.95
New event series
Inside the Pages with Dr. A
“Every Book. Different Perspective.” Where books become conversations.
First session: Dec 12, 2026 at The Cannon.
The annual conference
Why Move My Cheese? Leadership Conference
Created and hosted by Dr. Laide R. Alexander, the annual Why Move My Cheese? Conference brings leaders across corporate, education, and nonprofit sectors together to navigate change and transformation.
Next conference: details coming soon.
